I was in Denver this past week, attending an industry convention. I had a chance to sit in on a couple of educational sessions – one of which was very, very good. The discussion was about making sure that people can find you online.
Here is a terrific reminder for all of us with websites – and a need for people to find us via organic searches: Make sure Google can find you! Submit your content to Google. Take advantage of Google+ and Google Places. If you’re a retail business, you can even map your store’s floorplan.
If you’re into data, and want to tell the world what you’ve learned in visually interesting ways, here’s a fabulous tool for creating your own Infographics.
One of the session speakers made a comment that makes me feel a whole lot better about trying to keep up with everything online; his company is at the forefront of social media management: We are all experts, but we are all learning … all at the same time; all the time. Don’t think you’re supposed to know (or learn) everything through some wild online osmosis-way. It’s really, really okay to ask the person next to you how they did something. Because it’s pretty likely they learned it from someone else. Don’t be afraid to ask; don’t be afraid to say ‘I don’t know … can you teach me’.
